Content

In digital marketing, “content” means everything on your site — mostly text, but also images, videos, graphics, music, gifs. If it’s on your page, it’s content.

You bet. Good content speaks to your audience and plays nice with search engines. Relevant, readable, structured — that’s the sweet spot.

Quick version: it hits the mark. Audience-focused, keyword-smart, clearly laid out. Fresh, high-quality, multimedia-rich — keeps things interesting. Mobile-friendly? Yup. Legally compliant? Of course. Call-to-action in place? Absolutely. And always evolving. Easy, right? … Okay, not always. That’s why we’re here!

As often as it makes sense. You don’t need constant updates — but showing movement matters. Blog posts, case studies, news — they show you’re active. Users like that. So do search engines. 1–4 solid posts per month is a great starting point. Landing pages? Update when something changes.Timeless stuff? Check and if needed refresh every 6–12 months so it keeps working.

Know your audience. Speak their language. Write clearly, so they find what they need fast. Keep it structured — short paragraphs, headers, lists. Use keywords naturally. Offer real value. Bonus points for visuals and video.

Not quite.

Clean design. Fast load times. Mobile-ready layout. And clear calls-to-action — guiding users where you want them to go.

Every 3–5 years is a solid rule of thumb. Tech changes. Design trends shift. User habits evolve. Your site should too. Content? Check it regularly. Outdated stuff gets cut or reworked. And security updates? Always asap.

Short answer: yes. Ongoing maintenance keeps your site fast, safe, and running smooth. No bugs, no broken stuff, no ancient plugins. Just peace of mind.

You could — but it’s usually smarter to hand it off. Maintenance is time-consuming and often technical. One small mistake? Could cost you big. Best move: budget for it from the start. Yeah, it adds up over time — but it’s worth it for a site that stays sharp and brings in business.

On average, website maintenance with us runs around €150/month. Exact pricing depends on your site’s size, setup, and how much upkeep it needs.

Basically, everything your site needs to stay in shape: Software & plugin updates, backups, security scans, performance checks, hosting support, bug fixes, content tweaks, technical updates, ongoing monitoring. In short: smooth sailing, every day.